Intel Corp. (INTC) launched three new microprocessors for laptop computers Monday as the chip-making giant widened its mobile technology marketing blitz to include consumers as well as businesses.

The chips – the Pentium M 735, 745 and 755 – are the company’s first mobile processors to be built with a new process that improves performance without significantly affecting battery life. They also run at higher speeds and have more onboard memory than previous mobile chips.

Source: Excite/Associated Press