Apple goes on the attack

Scott Osborne (jokerz4fun)

October 20, 2008 3:01 PM ET in News

Apple went back on the attack this past weekend with its latest TV ad. The company pokes fun at Microsoft’s $350 million ad campaign for Windows Vista. Also see the “V word” ad immediately proceeding it; Apple’s really not pulling any punches this week.

In the newest ad, Apple implies Microsoft is wasting dollars on advertising rather than putting it towards fixing the onslaught of Vista issues. Apple is capitalizing on Microsoft’s latest ad campaign with Seinfeld, which made more headlines for their cost than their effect.

8 Comments:

  1. UPSLynx
    21 Oct '08, 4:23 am

    Funny little ad, as always.

    But really take a look at this. Apple isn't even advertising a product any more. With this new volley, they're just sending jabs at Microsoft. Nothing more. They're not even implying that Apple better distributes their funds for their product - regardless if that can be assumed or not.

  2. Snarkasm
    21 Oct '08, 2:02 pm

    Funny little hypocritical ad.

  3. jokerz4fun
    21 Oct '08, 2:10 pm

    Lynx its true, you never hear what Apple has to offer or how there systems perform. The ad's only focus is to show how bad "PC" is.

  4. Gargoyle
    24 Oct '08, 2:06 am

    Yeah, 'cuz Apple doesn't spend a disproportionate sum on advertising.

  5. Effekt
    24 Oct '08, 2:13 am

    Haha, I gotta agree with the Apple company though, Microsoft shouldn't be spending so much money on advertisements.

  6. Snarkasm
    24 Oct '08, 2:40 am

    Why, exactly?

    That's a good lemming.

  7. Buddy J
    24 Oct '08, 3:07 am

    Public perception is crucial to sales. Apple has done a great job marketing their products. Microsoft hasn't lately. They're in a great position having the largest market share, but the last real good Windows advertising campaign was when they had XP come out and they were sticking those funky butterflies on everything. It's been too long so now it's time to rebuild the image.

    This is nothing new. General Motors is doing the same thing. They've been in a great position for a long time but people finally got tired of lame cars. So now they're spending money to improve public perception of their bread and butter cars. Toyota is the same. They've ridden a reputation of quality for 20 years. Now they're getting hit as perception changes and people are saying, "hmm, maybe the Corolla isn't that great." It's time to spend money and improve the brand's standing.

    Profitability doesn't require the best product. All you need to do is convince people they need it. Only then does the money come.

  8. UPSWeezer
    24 Oct '08, 3:10 am

    I just saw this on TV.

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