We’ve laid out some of the major rumors swirling about the event, but let’s cover some stuff we already do know. Keep an eye on this space for all things Apple-related today!

• 2:06 PM EDT: The Apple store is back!
• 2:05 PM EDT: That’s all, folks! Stay tuned for a wrapup of the salient points of the new products today.
• 2:02 PM EDT: Both the MB and the MBP are .95″ thick. 5.5lbs for the Pro, and 4.5lbs for the MB.
• 2:02 PM EDT: Confirmed: No matte finish for the new notebooks. Gloss only. Glare-compensation comes with more back-lighting.
• 1:58 PM EDT: The 17″ MacBook Pro is also getting refreshed. People were afraid that this model may not have been on the block for an update.
• 1:56 PM EDT: Apple is first to market with the 9400M. They’ll be the only ones for a while. No Blu-ray because the licensing is expensive as hell. They’re waiting until the dust settles on that one before they levy the cost of the license on users. HDMI was dropped because of the need to drive 30″ Cinema displays.
• 1:54 PM EDT: Steve Jobs’ blood pressure is 110/70.
• 1:53 PM EDT: Phil Schiller and Steve Jobs are on stage for Q&A now…
• 1:52 PM EDT: They’re playing up their environmental consciousness with the production of their new Macbooks. It’s good to see them going greener after spending so long at the bottom of that totem pole.
• 1:50 PM EDT: They’re showing gaming on a Macbook! Playing Need For Speed. Never thought I’d see that.
• 1:48 PM EDT: Now Jony Ive SVP of Design is back on stage to narrate a video of the new MacBook’s production.
• 1:47 PM EDT: New MacBook versions are in addition to the $999 white plastic MacBook we all know now.
• 1:45 PM EDT: New MacBook tops out at $1599 for 2.4GHz, 250GB HDD, backlit keyboard. Cheaper version is $1299 for 2.0GHz Core 2 Duo, 2mb L2 cache 2GB DDR3 1066, 9400M and 160GB HDD. MBP is $1999. New versions 13.3″ and 15″.
  
• 1:41 PM EDT: The non-Pro MacBook is brand new! Full glass/glossy screen, new trackpad, 9400M graphics, LED display, displayport connector. Aluminum body!
• 1:39 PM EDT: The MacBook (not Pro) is the best-selling Macbook ever. It’s dropping in price to $999, a very psychological price that does not frighten with four digits.
• 1:38 PM EDT: New 24″ cinema display. LED-backlit, 1920×1200. Comes with integrated speakers and camera.
• 1:36 PM EDT: New MacBook Air refresh. 9400M, 120GB HDD or 128GB SSD, new displayport connector.
• 1:35 PM EDT: Gold award from the EPEAT for the new MBP. Certifiably enviro-friendly. This is good for Apple after all the scorn they’ve received about their environmental consciousness.
• 1:33 PM EDT: There’s a panel on the back that will provide access to both the HDD and the battery. Is this a sign that Apple is moving towards users upgradeability? Just a little one?
• 1:32 PM EDT: Displayport connector can run a 30″ Cinema display. The unit only has Firewire 800 though, boo.
• 1:29 PM EDT: WOW! This MacBook also has a 9600M GT, a state-of-the-art mobile GPU. You can enable turbo mode for real gaming performance. 512MB of discrete VRAM.
• 1:27 PM EDT: The new body is composed of very few pieces. The top frame which contains keyboard punches is one piece of metal. Very sleek.
• 1:25 PM EDT: New Macbook unibody uses 50% less materials. It’s got an LED backlight, 39% larger trackpad, mini displayport connector, the 9400M and is green. No more enviro-hate for Apple?
• 1:24 PM EDT: The new MacBook Pro on screen! Beautiful! Exactly as rumors and shaky cam shots indicated. Glossy and piano black.
• 1:23 PM EDT: New trackpad is glass for “silky smooth” tracking, is its own button, and has four new gestures.
• 1:21 PM EDT: GeForce 9400M is a chipset and GPU on one die. 70% GPU, 30% chipset. 16 parallel cores @ 54Gflops.
• 1:19 PM EDT: Confirmed! MacBooks are getting NVIDIA chipsets with the GeForce 9400M.
• 1:16 PM EDT: Ive says that brick predecessor for MB Air reduces a 2.5lbs piece of aluminum to just .5lbs.
• 1:15 PM EDT: Ive says that new design starts with a big piece of aluminum and removes pieces for rigidity rather than welding plates and support. Adding pieces for rigidity is bad.
• 1:14 PM EDT: Jony Ive says that current notebooks were hard to make rigid. The MB Pro was a challenge. Says numerous advancements were made with the design of the MB Air, given its small size and relative durability.
• 1:11 PM EDT: SVP of Design, Jony Ive, is here to talk about the new brick production methods rabidly talked about.
• 1:09 PM EDT: Talking about Apple market share in education. 39 – 46% market share surpasses even Dell, a huge OEM.
• 1:05 PM EDT: Now they’re showing international Apple stores. Sydney and China. Cook says Apple has exceeded market expectations 14 of 15 quarters. Leopard and Vista two huge boosts for Apple.
• 1:04 PM EDT: Tim Cook says that Vista has been a huge boon for Mac and given people a whole new reason to switch to Apple products. ““Vista hasn’t lived up to everything Microsoft has hoped it would.”
• 1:01 PM EDT: Hah! Tim Cook is already trolling Vista and playing up the Mac ecosystem.
• 1:01 PM EDT: Steve Jobs is on stage, telling he’s got some announcements about notebook manufacturing? What is it?
• 1:00 PM EDT: It’s go time! The seating has begun, they’re playing some classical music and the Apple logo is on the projector.
• 12:32 PM EDT: Less than 30 minutes until the start of the convention? Are you ready?
• 12:04 PM EDT: Giz reports that the crowd is much smaller than other Apple events. They say the crowd’s excitement feels muted.
• 11:35 AM EDT: The Apple Store has been down for a while now. They’ll be back soon!
• 10:36 AM EDT: Newegg, not one to be out on the party, is running a swank $45 deal for 2×2GB of PC2-5300 SODIMMs. Clearly the new MacBooks must be DDR2-based.