HP seeks to enhance your color experience

Rob Updegrove (GHoosdum) Today HP has announced DreamColor Technologies, a system aimed at enhancing the consistency of color reproduction in digital photography.

March 8, 2007 9:09 AM ET in News, , ,

Today HP has announced DreamColor Technologies, a system aimed at enhancing the consistency of color reproduction in digital photography.

HP’s new DreamColor technology is an end-to-end system designed to insure color fidelity from the digital image to the print. Along with the announcement of the DreamColor, HP also announced the availability of the HP Z3100ps GP Photo Printer, a printer designed with twelve different inks in order to provide the level of color consistency required for the DreamColor initiative. The printer also includes a built-in spectrophotometer to verify color reproduction of its prints.

DreamColor is a combination of software and hardware management techniques that are designed to work together to provide a professional level of color consistency. Products such as the HP Z3100ps are targeted at professionals in the photography, graphic arts, and marketing fields.

HP is displaying the DreamColor technology at the PMA International Trade Show in Las Vegas from March 8-11, 2007.

More information can be found in HP’s press release and on the new HP DreamColor website.

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9 Comments:

  1. airbornflght
    8 Mar '07, 2:24 pm

    Looks interesting, but the CMYK color gaumet is plenty large.

    Twelve inks just seems a bit overboard..

  2. primesuspect
    8 Mar '07, 2:42 pm

    CMYK is NOT plenty large... CMYK is horrible. Why do you think the Pantone swatchbook contains HUNDREDS of swatches that are not reproducible in CMYK? High end color proofers have 7,8, even 12 colors.

  3. Thrax
    8 Mar '07, 3:46 pm

    My printer has 7 cartridges, and sometimes the accuracy could be better.

  4. RADA
    8 Mar '07, 5:55 pm
    Quoting Thrax

    My printer has 7 cartridges, and sometimes the accuracy could be better.

    Likewise,

    My Epson RX700 has seven cartridges, and it costs me over $70 to replace them. While does OK, it is not up to par with a "Professional" machine. Of course I don't think I'd want to pay the price HP would demand for 12 replacement ink cartridges.

  5. airbornflght
    8 Mar '07, 7:49 pm
    Quoting primesuspect

    CMYK is NOT plenty large... CMYK is horrible. Why do you think the Pantone swatchbook contains HUNDREDS of swatches that are not reproducible in CMYK? High end color proofers have 7,8, even 12 colors.

    ok..I get your point. but lets be honest. Isn't the majority of all printed material done on cmyk? Sometimes I see 7 color, but I haven't ever seen anything more.

  6. primesuspect
    8 Mar '07, 7:56 pm

    Yes, of course the majority of printing is CMYK, because commercially the entire industry is built around four color process. This is technology from the 50's though....

    I'm gonna use a Kanezfan here:

    Just because it's the most popular printing process doesn't make it the best. It IS inferior technology. I saw Riki Lake's biography on A&E the other day. They said she was the most popular girl in college, the WHOLE college. Were you gonna rush out there and have sex with her? No, there are way hotter chicks out there. CMYK is the Riki Lake of printing technology.

    god I miss Kanez

    anyways - there's a huge reason that an entire color management industry exists: RGB has a much different gamut than CMYK. CMYK, with its limited range of reproducibility, cannot match many RGB colors. Don't even bring LAB or HSL into it... PANTONE has their Hexachrome system (albeit, it never really took off.... but still..) which tried to address this problem by adding orange and green into the mix.

    We have a 7 color proofer (CMY, light magenta, light cyan, light black and photo black) and it looks very sharp, but I've seen output from 12 color proofers and .. it's just a world of difference.

  7. RWB
    11 Mar '07, 8:18 am

    God I hate print.

  8. AMobileGeek
    11 Mar '07, 6:53 pm

    Everytime I look use a Pantone swatchbooks I think I am in Homedepot paint department.

  9. primesuspect
    11 Mar '07, 9:10 pm

    That's funny that you mention that - the other day a customer gave me a Benjamin Moore paint swatch to match color to in CMYK.....

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