For years, there were only three players in the personal and small business financial software market; Peachtree, Intuit, and Microsoft. While they fought out their petty battles over desktop and workplace supremacy, a little upstart website called Mint.com started sneaking in from behind with a newfangled ideas and modern sensibilities.
Mint.com is a free, ad-supported web application that allows people to track their personal finances. A simple interface, combined with the convenience of keeping your data in the cloud, encouraged the mobile generation to take up Mint in droves as their personal finance tool of choice. Sure, Quicken had been around longer, sure it was a stable, mature product with tons of features, but could you access your bank account on your smartphone? Could you enter transactions from the mall?
Intuit was always a progressive company, but even progressive companies have a way of disappearing when they are upstaged by new paradigms.
Today, they adapted: they bought Mint.com for $170 million.
This leaves Intuit brilliantly positioned in multiple online finance spaces; the young, fearless, connected generation who uses Mint will now have a direct avenue to TurboTax and other Intuit services; and the userbase who has been married to Quicken products for years can benefit from Mint’s interface experience.
What do you use? What are your thoughts on this merger?



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