Mushkin reenters GPU biz

Robert Hallock (Thrax)

July 1, 2009 12:55 PM ET in News, , , , , , , , ,

Enthusiast memory manufacturer Mushkin has recently announced that it plans to launch NVIDIA and ATI GPUs after a relatively unsuccessful bid in January 2008.

The new stable of products will debut as NVIDIA parts billed under the ultimateFX branding. The following GPUs are on deck, while a roster of ATI cards will follow later in the year:

Mushkin ultimateFX GeForce GTX260
Mushkin ultimateFX GeForce GTX260 (1792MB)
Mushkin ultimateFX GeForce GTX260 OC
Mushkin ultimateFX GeForce GTX260 OC2
Mushkin ultimateFX GeForce GTX275
Mushkin ultimateFX GeForce GTX275 OC
Mushkin ultimateFX GeForce GTX275 OC2
Mushkin ultimateFX GeForce GTX285
Mushkin ultimateFX GeForce GTX285 (2048MB)

Products in the ultimateFX line will arrive in a wooden box designed to foster an upscale image.

  1. Cut a hole in the box.
  2. Put a card in that box.
  3. Make ‘em open the box, and that’s the way you do it!

3 Comments:

  1. But the question is, does the box increase performance?

    Can I just purchase the box?

    And does the box transform into a living tree that I can later plant in my backyard?

    ... I had no idea Mushkin loved the environment so much.

  2. Wooden box? what a stupid idea! I would only put antique silverware in that box, not a hi-tech graphics card.

  3. It's a nice looking box, but the consumer is paying for it.

    And I'm one consumer who wouldn't want to pay for it.

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